The Washington Post included a blurb from Bloomberg News on June 16th about changes being made by Google. Google is going to provide consumers with more controls allowing them to opt out of certain banner ads as well as to a larger set of ads.

Consumers will be able to use Google’s expanded “mute” feature to do so. That feature, per the Bloomberg News blurb, will be accessed through a new Google online portal called Ad Settings.

I tried doing so and found the Google instructions somewhat confusing. Having said that, anything that helps consumers limit the ads targeted to them is a benefit and worth trying to implement.