To its credit, Facebook has made an important system security  improvement so that fake “Likes” on Pages will be eliminated or, at least, reduced.   Neha Prakash wrote about this recently (http://mashable.com, “Facebook Weeds Out Fake ‘Likes”, Improves Brand Integrity”).  I then read the Facebook Security blog (www.facebook.com, “Improvements To Our Site Integrity Systems”) to learn more.

It won’t surprise anyone to learn that fake “Likes” have been posted on Pages by people using malware, or fake accounts, or spambots.   On its blog, Facebook wrote that they want to make sure that a fan’s connection with a Page is actually “…a real person interested in hearing from a specific Page and engaging with that brand’s content.”  To achieve that, Facebook says it has improved security and “…increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.”

This is all to the good.  As Ms. Prakash noted, this improved security means that Facebook users should see a decrease in the viral spam that tries to trick users into “liking” brand content via a fake video or photos.  Moreover, in its blog, Facebook assured users that “…less than 1% of Likes on any given Page will be removed …” assuming that all parties are abiding by Facebook’s terms of service.

Finally, in the same blog, Facebook reiterated that they “…do not and have never permitted the purchase or sale of Facebook Likes.”  Any Facebook user who has a concern or complaint about her/his account, or thinks it might have been hacked, should send that immediately to Facebook at the specific site up for such issues (www.facebook.com/hacked).

Do read Ms. Prakash’s article and the Facebook Security blog to learn even more details.

This is a “good news” story about which Facebook users should be aware.