We all like a bargain, myself included. But it’s not just a happy coincidence when I check out at the supermarket and get coupons for products like the ones I bought that day or previously.

The personal information we give businesses is almost better than our actual funds.

Think about whether you really want to have your data sold “downstream” by a business before entering optional information online. Try and see if there’s an option for you to refuse to have your data shared with other companies. You never know how those other companies will be protecting your data.