The Administration’s proposed “Consumer Privacy Bill of Rights” is generating much discussion — about what it is, what it isn’t and who “won out.” Some say Google won since the Administration’s proposal is voluntary and doesn’t mandate “do not track” technology.

The proposal is definitely a step in the right direction as it would create more options for consumers to control the collection and use of their personal information. Also, the Federal Trade Commission will be issuing its report soon that may provide additional enforcement “teeth.”

But what’s missing in these discussions is educating the public about these new options and choices. Say what you will about Google’s new privacy policy — and many have so I won’t right now — the one bright note is that Google’s boiled 60 different privacy policies into one policy.

Most people don’t have the time or patience to wade through the small print privacy notices they get in the mail or are online. Yes, consumer groups, privacy advocates and others issue useful information but most of the general public isn’t on these email lists.

What’s needed are a variety of concrete steps to get information out to people so they can do more to protect their personal information.

Do I have some ideas about how that can be done? Absolutely and I’ll cover that in my next blog.